I’m having a moment with IT Cosmetics. And I cannot wait to get my fix of IT on QVC tomorrow, July 13. If you aren’t an avid Q watcher, TSV may not mean much to you. For me, it cues the TSV song… years of DVRing Friday Night Beauty will do that to a girl. It stands for Today’s Special Value and July 13, IT Cosmetics is introducing a major deal with some of its most popular products and a new launch! I do love new beauty, especially when it involves the perfect pink gloss that doubles as a lip stain. For those unfamiliar with IT (stands for “innovative technology”) it was developed to solve targeted beauty probs, like rosacea, sparse brows, hyperpigmentation. Founder Jamie Kern deals with all of those issues and works with plastic surgeons to develop her products.
The value is crazy and so are these products — in the best way possible. Six products, under $60. Here’s the skinny on what you’ll get:
One…Bye Bye Under Eye in a supersize! It’s a full coverage collagen treatment concealer that doubles as a foundation. It doesn’t crease or crack and I’m amazed by what it can do to brighten skin. The finish is natural, which is incredible considering how much it covers. That would be everything.
Two…Hello Light Anti-Aging Crème Luminizer. Don’t call it a highlighter, it’s more of an eraser (of YEARS!) IT brought it with this one: peptides, hyaluronic acid, hydrolyzed collagen, silk, vitamins A, C & E.
Three and Four…Two brushes. And I would seriously pay $60 for both of these brushes. A dual foundation/concealer that makes all makeup look airbrushed and a pointed complexion brush to use with the Hello Light.
Five…YBBB…Your Brows But Better Pencil. I love this one, and you really need to watch IT’s Jamie Kern demo this on air. She has virtually no brows and the transformation when she applies is unbelievable. The pencil adheres to skin and mimics the look of real hair.
Six…Brand new launch of Vitality Lip Blush Hydrating Gloss Stain. It’s like a serum for your lips! Plumps them up just so (with no sting) and delivers the prettiest pink. When the gloss disappears, lips are left stained. The gloss is a little bolder but the stain is soft and subtle.
And the best part of the TSV is that there will be tons of on-air demos of IT’s entire line. I am so curious about this mascara that tightlines your eyes! All kicks off tonight at midnight.