Introducing…312 Beauty 2.0


Oh, but wouldn’t you like to know what I’ve been up to? Well, I can finally show you!

I’m grinning big today because 312 Beauty 2.0 is here. We got a makeover! A major one that I poured my heart and energy into for the past two months. What do you think?!

After nearly two years of blogging, I wanted to shake things up a bit to be more reflective of me. Everything you see here has meaning. The detail in the logo even has a story. Beauty isn’t prescriptive and the lines, diamonds and dots in the ‘312’ are a way to communicate that there’s no one right way to do anything. In life and makeup. We’re all different sizes and shapes in every way – eyes, lips and face included.

There’s also been a million advances in responsive design and I needed to get with the times. Check me out on your phone or tablet – it’s on a whole nutha level thanks to my dear friend Lindsay. She’s the muscle behind all of this – my brand strategist, designer, developer, photographer and counselor in life. Full service, indeed!

LL Raise the Roof

I’ve got raise the roof level of excitement going on! If you’ve got a few, check out my manifesto (yup – throwing down some 312 Beauty-isms!), the dedicated 312 categories for my Chi babes and the uber functional and easy to navigate drop down menus that stay fixed at the top as you scroll. We be fancy now.

Thanks for sticking with me and I hope you like nouveau 312 Beauty as much as I do. I’m proud of this baby!

P.S. The cheeky bag is from BeautyCounter.

22 thoughts on “Introducing…312 Beauty 2.0

  1. Caitlin

    the new 312 beauty looks incredible! love the fonts, the design, the manifesto, the attitude, EVERYTHING! keep doin’ your thang sistafriend. it looks good on you! oh and lindsay, you bad gurl. this site is gorgeous! congratulations on yet another amaze site relaunch! #teamwhiteoak4life
    Caitlin recently posted…Glossy Reads: TGIF!My Profile


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