When I met butter LONDON’s Global Colour Ambassador Katie Hughes in Chicago a few months ago, she raved to me about the new Lippy Tinted Balm, especially the Strawberry Field shade which she deemed the best red ever. Now, I get it. At face value, they’re very unassuming. They look like an ordinary tube of lipstick. The colors even seem a little extreme within their respective palettes. The deepest wine, for example, and the palest nude. Even the red was not wowing me. That is, until I put it on my lips. One by one, they’ve quickly become the lip colors I reach for every day. Dare I say they are perfect? The creamy and hydrating formula— a combo of avocado, mango seed, cocoa and shea butters— feels phenomenal on the lips. The color transformation from tube to lip is an impressive one. Take Strawberry Field, which looks like a brick red with a hint of brown in the tube, but turns into a soft cherry tint. Or Black Cherry, which I imagine gets overlooked on the shelf due to its deep burgundy hue (acquired color – I get it.) In reality, it’s a sheer berry that you can feel comfortable wearing all day at work. And Toasted Marshmallow, the scary pale nude? It’s super flattering and gives my lips a natural dewy look. Plus, no mirror required.