A Birchbox store, as in brick and mortar, just opened in Soho. Take me there!
Conceivably there’s no product in this store that I can’t get online at Birchbox but the experiences add a whole other level of excitement as a shopper. There’s the BYOB station where you “build your own box” (maybe the only time I’d be more excited about BYOB with another meaning), a special ‘Try Bar’ that changes monthly with editor-approved seasonal trends, Instagrams from Birchbox customers as decor, $10 manicures, hair stylists by appointment and shelves of beauty sorted by type versus brand. On that last point, I tend to think that’s how we should be shopping for beauty everywhere. We do it anyway…your makeup bag is proof. I went back and checked. It was September 2010 when that that little pink box first arrived in my mailbox. It’s been a monthly treat for almost four years and it never matters how many beauty products I try, I always love discovering something new or old in my Birchbox. My trips to New York are usually in and out but you know I will be carving out enough time for a proper visit a.s.a.p.
Photos via Birchox
Oh my – dangerous!!!!
Rebecca @ Hello Creative Blog recently posted…Container Gardener Wanna-be
Rebecca, my thoughts precisely! 🙂
Being able to BYOB is awesome! I wonder if they will expand their offerings to other cities? A girl can dream.
Jess, you read my mind. My hope is yes…and that Chicago is on the short list!
Dying to go there!!
Kate, I know! They are the coolest.
I wish we had this over in the UK! 🙁 I’m definitely tempted to sign up to receive their wee box of goodies every month. I love their videos on youtube.
Love your blog! Just followed you on bloglovin. 🙂
This is the coolest thing I’ve heard in a long time. I was a birchbox subscriber for three years before I moved back home (outside if U.S.). I’ll have to stop by next time I am in NYC. Totally agree with you on organizing products on shelves.
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I wish I still lived in New York just so I could go to this store! 🙂