It was in a moment of pure frenzy that I discovered just what Tarte BB Tinted Primer can really do. You see, I was doing my makeup at the wee hour of 3 a.m. a few weeks ago in my hotel room, getting ready for a major work event (the grand opening of this!) I was running on about two hours sleep and gearing up for what was going to be one of the craziest (and most awesome) days of my professional career. And I had forgotten my eye shadow primer. Way to go, me. Rather than panic and freak the eff out (sleep deprivation makes you surprisingly solution-oriented), I just used my Tarte BB Tinted Primer that I had packed in my makeup bag. It all seemed so obvious in the moment— it says primer right on the label and everything. I knew it would be at least 15 hours until I’d actually be able to take a breather so I had no idea what the state of my eye makeup was going to be. At some point mid-day, I peeked in a bathroom mirror and was relieved to see my eye makeup perfectly in place. No smudging, creasing or fading to be seen. In hindsight, I shouldn’t have been surprised, considering how this gives my skin an airbrush finish that lasts for more than 12 hours. It has a silky finish and instantly perfects and corrects. There was a reason I packed this in my makeup bag to begin with.