Tag Archives: QVC

Six Reasons to Watch IT Cosmetics on QVC July 13

I’m having a moment with IT Cosmetics. And I cannot wait to get my fix of IT on QVC tomorrow, July 13. If you aren’t an avid Q watcher, TSV may not mean much to you. For me, it cues the TSV song… years of DVRing Friday Night Beauty will do that to a girl. It stands for Today’s Special Value and July 13, IT Cosmetics is introducing a major deal with some of its most popular products and a new launch! I do love new beauty, especially when it involves the perfect pink gloss that doubles as a lip stain. For those unfamiliar with IT (stands for “innovative technology”) it was developed to solve targeted beauty probs, like rosacea, sparse brows, hyperpigmentation. Founder Jamie Kern deals with all of those issues and works with plastic surgeons to develop her products.


The value is crazy and so are these products — in the best way possible. Six products, under $60. Here’s the skinny on what you’ll get:

One…Bye Bye Under Eye in a supersize! It’s a full coverage collagen treatment concealer that doubles as a foundation. It doesn’t crease or crack and I’m amazed by what it can do to brighten skin. The finish is natural, which is incredible considering how much it covers. That would be everything.

Two…Hello Light Anti-Aging Crème Luminizer. Don’t call it a highlighter, it’s more of an eraser (of YEARS!) IT brought it with this one: peptides, hyaluronic acid, hydrolyzed collagen, silk, vitamins A, C & E.

Three and Four…Two brushes. And I would seriously pay $60 for both of these brushes. A dual foundation/concealer that makes all makeup look airbrushed  and a pointed complexion brush to use with the Hello Light.

Five…YBBB…Your Brows But Better Pencil. I love this one, and you really need to watch IT’s Jamie Kern demo this on air. She has virtually no brows and the transformation when she applies is unbelievable. The pencil adheres to skin and mimics the look of real hair.

Six…Brand new launch of Vitality Lip Blush Hydrating Gloss Stain. It’s like a serum for your lips! Plumps them up just so (with no sting) and delivers the prettiest pink. When the gloss disappears, lips are left stained. The gloss is a little bolder but the stain is soft and subtle.

And the best part of the TSV is that there will be tons of on-air demos of IT’s entire line. I am so curious about this mascara that tightlines your eyes! All kicks off tonight at midnight.

Happy weekend!

Josie Maran Argan Infinity Cream


A few Fridays ago, QVC had a day of beauty. Being such a wild party girl and all, I DVR’d hours of it while I was at work so I could watch it when I got home. I don’t know about you, but I can’t get enough of Josie Maran telling the story of discovering argan oil (arrrrggon oil!) while on a modeling shoot. I seriously love me some Q. And any off-shoot of Josie’s argan empire is usually a hit for me. When I saw her demo her new Argan Infinity Cream, it was in my shopping cart like yesterday. It contains more than just argan oil, but a blend of creamy butters, like shea and mango seed, and tons of other oils, including tangerine peel, avocado and coconut. I always have a need for a good (and good for you) multi-use moisturizer.

It looks like Vaseline but as soon as you blend it turns into a rich oil. Makes sense, since Josie’s inspiration was to create a natural version of the Vaseline she used growing up that could be used infinitely – as a face mask, moisturizer, lip balm, mixed in with powder makeup for an insta cream shadow/foundation/luminizer, to revive concealer and even ease sunburns. On top of all of that, it smells like a clementine. I love to use this on my cuticles and tops of my hands (why does that area get SO dry?!) and also as a targeted moisturizer around my nose and on my elbows. But I recognize a good challenge when I see one. Josie printed 20 ways to put the Infinity Cream to use right on the packaging itself, but is putting out a call for new ideas. I will uncover a few, give me time. As for you, email infinity@josiemaran.com with any recommendations. But, please, do share here first!

Josie Maran Argan Infinity Cream is available at QVC for $28.