Call it a makeup bag, a clutch, a purse companion or all of the above. No need to get technical since I’m certain you’ll want to use this for everything, always. Jouer’s new “it” bag in the brand’s signature pink shade is just so pretty. And the ‘ooh la la’ gold script? I can’t handle how adorable this bag is. If it had cheeks, I would squeeze them so hard and talk in the voice I use when I tell my dog she is beautiful. Moving beyond the adorbs, there’s also an inherent luxe quality about this “it” bag. The leather Jouer uses in its line of accessories is super soft and feels fancy to the touch. This pretty pick is on my shopping list in a big way!