You can just feel the wholesome energy coming from Drifter Organics, a mother daughter duo with big dreams to bring their whimsical organic, gluten-free and vegan skincare products into the world. They’ve taken to Kickstarter to help launch their brand, everything from sourcing ingredients, getting certifications and trademarks.

I think about the indie brands I heart so much – Osmia, La Bella Figura, One Love Organics – that I’ve been using since their early days and how I’ve loved watching them grow and become so beloved for the love and dedication to every drop of skincare they make. And think of S.W. Basics who have gone bigtime fancy at all Target stores nationwide but are still packaging in glass and sticking to their simple premise of 5 ingredients or less. It’s downright incredible.  I love how we get to connect with and support these ladies start something awesome.

I’m a proud backer of the Drifter gals campaign and can’t wait to see what Blushing Ambition, Serenity Now and Neutralizer Body Butters are all about. (The Seinfeld reference is not lost on me!) Their Kickstarter campaign goes through April 28, and they’re already more than halfway there!

Happy Friday, by the way. Or as I’m calling it, day 12 of Whole 30. I am staying true to all of the principles but I really wanted wine every night this week. Willpower, I gots it.