I’ve always believed that beauty spaces reflect the energy of a city. In London, that energy is layered, creative, and constantly evolving — and Hershesons Fitzrovia captures it perfectly.
I came across Hershesons salon while looking for something beyond a traditional beauty experience. And from the moment I walked in, it felt different. They call it an “anti-salon,” and it really lives up to that idea. It’s not just a place to get your hair or nails done — it’s a space where beauty blends with lifestyle.
What makes it stand out is how flexible everything feels. You’re not rushed, and you’re not locked into a rigid structure. You can come in for a quick treatment or stay longer, working, relaxing, or even having coffee between appointments. It feels modern, almost like beauty adapted to real life.

The atmosphere is effortlessly stylish — minimal, but warm. The team is clearly experienced, especially in hair services, and there’s a strong sense of creativity in the way they approach their work. You also have access to a mix of different beauty specialists in one place, which makes the experience feel curated rather than standard.
Of course, there are a few downsides. The space can get quite busy, and at times that slightly takes away from the calm, relaxing feeling you might expect from a salon. It’s also on the pricier side, which is understandable, but still something to consider.
Still, Hershesons stays with you. It’s not just about the result — it’s about the experience itself. It feels like a new way of thinking about beauty, and even now, it still feels fresh.