The Paradox of Choice
The research has been done many times. Too many options can lead to decision paralysis. The paradox of choice – that well-cited theory that seems to be more true as it ages. The idea that increased choice – while can help us achieve more – also leads to greater anxiety, indecision, paralysis and dissatisfaction. Been there many times (including on this blog) but also when opening my fridge, deciding what book to read next, what wine to buy from Trader Joe’s, etc, etc. And it’s not just related to what I buy but how I see myself. Have you written